Mattel says it is conducting a nationwide job search for a “Chief Uno player.” The salary: $277 an hour.
The toy company is hiring someone to promote the release of their new game, Uno Quatro. The chosen applicant will be paid $4,444 a week for four weeks to play Uno Quatro with strangers in New York City and create social media content featuring the new game.
Uno Quatro is a new version of Uno that combines connecting four tiles in a row, as in Connect 4, with the classic Uno feature of matching numbers and colors.
“We’re thrilled to offer a position to the ultimate Uno player to help introduce our brand-new game, Uno Quatro, to the world,” said Ray Adler, the global head of games at Mattel, in a statement.
A person is seen playing UNO card game.
Wachiwit/Alamy Stock Photo
Starting September 13, the Chief Uno player will teach players to play the game and participate in livestreams and interviews. Any US citizen over the age of 18 can apply, as long as they can fulfill the job requirements of being able to sit for long periods of time and can carry 50 pounds or more to move tents for game set up.
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Mattel’s new position is part of a growing movement in which brands use stunts on social media to get people talking about their new product, said Tim Calkins, a marketing professor at Northwestern University’s Kellogg School of Management.
“This really reflects the state of marketing today…the question is how do you get people engaged and interested in a brand [like Uno] that has been around for 50 years,” Calkins says. “For many brands TikTok is the key.”
For Uno, Mattel is featuring their applications on TikTok to alert users of the quirky new job, and the company is encouraging Uno lovers to apply by stitching their video before the August 10 deadline.
“I suspect many people have not thought about Uno in a very long time…then suddenly you see this on TikTok, and now you are interested in it again,” Calkins says.
Just last week, Skittles partnered with French’s to release a mustard flavor, which made waves on TikTok. In June, McDonald’s’ “Grimace,” the creature behind their popular shake, “took over” their Twitter account. Meanwhile, marketers everywhere have been capitalizing on the “Barbie” cultural moment, turning social media pink.
But it takes more than just posting on TikTok for brands to see returns.
For a small brand like Uno, it is impossible to get success by just advertising, Calkins explained. Instead they need to give fans something interesting to talk about to generate buzz.
An eye-catching five figure position to play Uno for four weeks can accomplish just that. Plus, if you are a young person in between jobs, Chief Uno player is a great gig, Calkins said.
How educational games have evolved over time
How educational games have evolved over time
The act of having fun raises levels of dopamine, endorphins, and oxygen in a person's body: all essential ingredients for learning.
For educational games to be successful, their creators have to be meticulous about striking a careful balance between education and entertainment. Best Universities compiled a list of how different types of digital games meant for teaching students have evolved over time, ranging from DOS games like Oregon Trail to the latest version of the Scratch programming app for kids.
Twenty years ago, children took computer science classes in school with specific units for programming, typing, and other concepts. Today, students learn these same concepts from playing Minecraft, making their own servers for games, creating and installing “mods” that change the gameplay experience, and learning old-school HTML to create ’90s flashback looks on their itch.io pages.
But with any discussion of video games comes the debate around screen time, which has long been a point of contention between parents and children. While educational games served as a compromise, the pandemic pushed most parents to concede screen time for online learning. And without a physical classroom, many educators seized the opportunity to use video games in unconventional ways to teach history, science, and coding during the height of pandemic-induced distance learning.
The world of educational video games is a rich industry with decades of history. These games directly tie with analog educational technologies like creative worksheets, classroom role-playing projects, and even educational vinyl albums from previous decades. Developers are constantly iterating to make the latest technology more educational.
Oliver Davis // Getty Images
CD-ROMs for summer learning on PCs
The late 1980s ushered in the era of CD-ROMs, which trickled out to home computer users over the next decade. These read-only discs had significantly more storage compared to floppy disks, supporting 500 megabytes or more instead of just 1.44 megabytes on a 3.5-inch floppy disk.
Users were accustomed to up to 10 or more floppy disks to install DOS software like WordPerfect, but now, just one CD-ROM was all that was needed to run new games full of cutting-edge graphics and animations. This ushered in a golden age of educational CD-ROM games in the 1990s, with iconic brands like Math Blaster and Reader Rabbit helping students prep for class time.
San Francisco Chronicle/Hearst Newspapers // Getty Images
Interactive digital worlds
Early proto-social networks emerged in the 1990s along with the proliferation of CD-ROM games, such as the girl games website Purple Moon. Purple Moon linked social educational games with early sponsored content from relevant brands.
These games, starting with sites like gURL and extending through massive, multiplayer online games like Neopets and Club Penguin in the 2000s, offered at least partially safe spaces for kids to play games and improve skills like hand-eye coordination and typing. These sites sometimes didn’t have enough moderators and fell victim to trolling, brigading, and hacking: a classic problem experienced as the internet grew.
Mark Boster // Getty Images
Typing games
Mavis Beacon is the most iconic typing software in history, published continuously since 1987, even as technology continues to evolve. But typing in schools dates back to the typewriter days of the 1950s and 1960s—especially for young women .
In the 1990s, companies made software specifically for schools and at special group rates. There are more “fun” typing games made for very young kids, while older children may have more businesslike software. There are also plenty of regular games that use typing as the mechanic.
Andy Cross // Getty Images
Lessons in coding
Early coding languages were very specific and text-only, with obtuse jargon that was often a necessity for code to fit into the space available. But as computers became more powerful, coding evolved as well. This reflects a movement among computer scientists toward programming languages that use whole words, for example, or visual “blocks” of code that click into place together.
The MIT-created programming language Scratch lets people of all ages make “interactive stories” on almost any device using the official app. In Minecraft, people “program” using specialized blocks in sequence. And in schools, teachers can use modified environments for languages like Python and Java to teach coding the old-fashioned way.
MediaNews Group/Reading Eagle // Getty Images
Virtual and augmented reality
Educators can use virtual and augmented reality technologies to help engage people of all ages in innovative ways. Established entities like museums can turn their collections into virtual galleries, allowing remote “visitors” to experience artwork, science displays, and more. On-site, these museums can use AR to transform the traditional “guided tour” into a more immersive experience.
Adding game-like elements to virtual reality or augmented reality experiences, like item collection and achievements, may help students retain the information better. These same ideas have transformed everyday life into richer educational opportunities, such as prison abolitionist Mariame Kaba’s walking history of Black women in Chicago called Lifting As They Climbed .
This story originally appeared on Best Universities and was produced and distributed in partnership with Stacker Studio.
TOBIAS SCHWARZ // Getty Images
How educational games have evolved over time
The act of having fun raises levels of dopamine, endorphins, and oxygen in a person's body: all essential ingredients for learning.
For educational games to be successful, their creators have to be meticulous about striking a careful balance between education and entertainment. Best Universities compiled a list of how different types of digital games meant for teaching students have evolved over time, ranging from DOS games like Oregon Trail to the latest version of the Scratch programming app for kids.
Twenty years ago, children took computer science classes in school with specific units for programming, typing, and other concepts. Today, students learn these same concepts from playing Minecraft, making their own servers for games, creating and installing "mods" that change the gameplay experience, and learning old-school HTML to create '90s flashback looks on their itch.io pages.
But with any discussion of video games comes the debate around screen time, which has long been a point of contention between parents and children. While educational games served as a compromise, the pandemic pushed most parents to concede screen time for online learning. And without a physical classroom, many educators seized the opportunity to use video games in unconventional ways to teach history, science, and coding during the height of pandemic-induced distance learning.
The world of educational video games has a rich, decades-long history. These games directly tie with analog educational technologies like creative worksheets, classroom role-playing projects, and even educational vinyl albums from previous decades. Developers are constantly iterating to make the latest technology more educational.
Oliver Davis // Getty Images
The Oregon Trail and DOS games
Before the first Windows operating system brought graphical user interfaces to most computer users, there was the disk operating system, or DOS. This text-based software worked via users inserting floppy disks into computers and running them directly using typed-in command prompts. Text was easy for early home computers to parse, which sparked the creation of text-based games.
The Oregon Trail was first developed in the 1970s as an all-text game: a way for students to interact with and learn about the journey white settlers took along the historic wagon route to the West. In the 1980s, the game received a major facelift when it was adapted into a full game with graphics that left it with the iconic look we still remember today.
The Washington Post // Getty Images
CD-ROMs for summer learning on PCs
The late 1980s ushered in the CD-ROM era, which trickled out to home computer users over the next decade. These read-only discs had significantly more storage than floppy disks, supporting 500 megabytes or more instead of just 1.44 megabytes on a 3.5-inch floppy disk.
Users were accustomed to needing up to 10 or more floppy disks to install DOS software like WordPerfect, but now, just one CD-ROM was all that was needed to run new games full of cutting-edge graphics and animations. This ushered in a golden age of educational CD-ROM games in the 1990s, with iconic brands like Math Blaster and Reader Rabbit helping students prep for class time.
San Francisco Chronicle/Hearst Newspapers // Getty Images
Interactive digital worlds
Early proto-social networks emerged in the 1990s, along with the proliferation of CD-ROM games, such as the girl games website Purple Moon. Purple Moon linked social educational games with early sponsored content from relevant brands.
These games, starting with sites like gURL and extending through massive, multiplayer online games like Neopets and Club Penguin in the 2000s, offered at least partially safe spaces for kids to play games and improve skills like hand-eye coordination and typing. These sites sometimes didn't have enough moderators and fell victim to trolling, brigading, and hacking: a classic problem experienced as the internet grew.
Mark Boster // Getty Images
Handheld gaming devices
Popular home gaming consoles gained popularity with the family-friendly Nintendo and Super Nintendo in the 1980s. When it was released in 1989, the Game Boy immediately changed how games could be carried around. A wave of ersatz children's handheld video game devices followed.
These included single-game Tiger handhelds and educational "children's computers" like LeapFrog, the first-ever proto tablet designed for children to be portable and durable. Sesame Street, Jump Start, and other licensed children's properties led the way in educational games for little kids, while games like Minecraft have made their way to the extremely popular Nintendo Switch system.
Today, kids can even use smartphone apps to learn to code.
The Washington Post // Getty Images
Typing games
Mavis Beacon is among the most iconic typing software in history, published continuously since 1987, even as technology continues to evolve. But typing in schools dates back to the typewriter days of the 1950s and 1960s—especially for young women .
In the 1990s, companies made software specifically for schools and at special group rates. There are more "fun" typing games made for very young kids, while older children may have more businesslike software. There are also plenty of regular games that use typing as the mechanic.
Andy Cross // Getty Images
Lessons in coding
Early coding languages were very specific and text-only, with obtuse jargon that was often a necessity for code to fit into the space available. But as computers became more powerful, coding evolved as well. This reflects a movement among computer scientists toward programming languages that use whole words, for example, or visual "blocks" of code that click into place together.
The MIT-created programming language Scratch lets people of all ages make "interactive stories" on almost any device using the official app. In Minecraft, people "program" using specialized blocks in sequence. And in schools, teachers can use modified environments for languages like Python and Java to teach coding the old-fashioned way.
MediaNews Group/Reading Eagle // Getty Images
Virtual and augmented reality
Educators can use virtual and augmented reality technologies to help engage people of all ages in innovative ways. Established entities like museums can turn their collections into virtual galleries, allowing remote "visitors" to experience artwork, science displays, and more. On-site, these museums can use AR to transform the traditional "guided tour" into a more immersive experience.
Adding game-like elements to virtual reality or augmented reality experiences, like item collection and achievements, may help students retain the information better. These same ideas have transformed everyday life into richer educational opportunities, such as prison abolitionist Mariame Kaba's walking history called Slavery and Resistance in NYC (1626-1865) .
This story originally appeared on Best Universities and was produced and distributed in partnership with Stacker Studio.
TOBIAS SCHWARZ // Getty Images
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